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Chief Revenue Officer

a strategy that will improve competitiveness and increase sales

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I show business owners how to increase revenue with sales alignment

Hi I am glad you are here. If you are like me, you want to make a big impact on the time you have. You have accomplished significant results but, now you want to do something more. I bet you are in search of others who are on fire to achieve more. You have the resources and the desire but, something else needs to be added because the next move needs to be bigger. That is the way I feel too!. I know you, you own a successful business. You have a great team that you love and trust. But you want more for them and yourself. You feel like this is your time to shine, your time for significant growth, your time to own the market. Now, do you have everything in place? Correct strategy? Correct process? Why do you feel like you need to double-check? These questions go through my mind every day. The value of engaging a Chief Revenue Officer is to discover a strategy that will improve competitiveness and increase sales. The Mission

To improve the lives of business owners as well as the health of the companies they serve.

The Why

Everyone who wants to Go Further Faster needs a coach. I proved I could achieve more by working with a Professional Life Coach. I can not allow anyone who wants to do better to go it alone. Every professional team needs effective Coaching. The Who Business Owners who want to Go Further Faster. Who support their best people to be better. • High-performance people who are wanting to go to the next level

• Successful people who are wanting to break out of a rut

• Successful people who are moving from staff position to management and or ownership

• Successful people who are navigating the next stage of life

The How I help businesses by creating a proven and repeatable sales process, better leveraging technology, and by individually coaching the sales staff. A Chief Revenue Officer is someone in charge of all your company's revenue streams. They have accountability for driving revenue growth, by leveraging and aligning all revenue-generating departments: Marketing, Sales, and Customer Experience/Customer Success.

Testimonials Hiring Doug Warrington as our fractional Sales Manager for Rhithm proved to be an outstanding decision. Doug honed in our team focus in three areas: lead generation, lead nurturing, and closing. This simplification of processes allowed our team to focus on their core areas while using Doug as a sounding board for clarity to fill in the gaps. As a business owner, I was wary of working with a fractional consultant, but almost immediately saw the positive impact Doug made on our team. His voice as an outside resource and SME gave the team peace with the decisions we made and gave us fresh and positively disruptive ideas. I enjoyed Doug immensely as a person, and am grateful to have been coached by him. I consider Doug a friend and look forward to engaging with him again soon. Jake Gannon Co-Founder & President at Rhithm, Inc I've interviewed more than a dozen sales professionals about the world, tactics, and methods of sales for a university project and my interview with Doug was by far one of the most impactful and enlightening. I'm sure anyone under his tutelage will benefit greatly. Anthony Rad Digital Marketing Director and Founder at FreedomTradingMentoring.com With his extensive background in sales and executive positions, his Executive MBA, experience in writing and reviewing business plans, and experience working with entrepreneurial students at Auburn University, Doug Warrington is uniquely qualified in all aspects of business development and coaching and helping individuals and businesses to be successful. John D. Weete Executive Director at Auburn Research and Technology Foundation (Retired); Professor Emeritus I have had the privilege to work with Doug now on two of our startups. First and foremost, he is a consummate professional and trustworthy gentleman. In both instances, we were working through the changing dynamics of finding the sweet spot for our product and its delivery to the marketplace. Doug brings an experienced and curious mind that digs into your company, product, and delivery. In both instances, he delivered tangible insights and value to our sales process. I would recommend him without reservation.

Charles C. Pick President CrispyCrete LLC. "When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, all is lost." William Franklin Graham Jr. "God has given us two hands, one to receive with and the other to give with."

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Over the past 30 years I have worked for and or with the following orginizations...

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Revenue Coaching for Business Owners who want to support their best salespeople to be better.

• High-performance salespeople who are wanting to go to the next level

• Successful salespeople who are wanting to break out of a rut

• Successful salespeople who are moving from sales position to sales management

• Successful salespeople who are navigating new products

CRO (Chief Revenue Officer)

Some businesses don’t have a sales team large enough to justify a person whose role is to be the sales manager. Often, the business owner or a marketing manager might have to manage the sales team as part of his/her responsibilities. In other cases, it gets delegated to an admin person just because the salespeople need to report to somebody. In more cases than not the business owner is too consumed with running the business to play the role of sales manager. In these cases, investing in a fractional (part-time) Chief Revenue Officer is likely a good investment.

Sales process development

The sales process is unique to the business. It is comprised of the following things:

• How leads are generated and nurtured through the buying funnel

• How, when, and by whom is a prospective buyer contacted

• The sequence of the sales meetings

• Marketing materials that support sales activities

• Administrative support of the sales organization

A good Chief Revenue Officer should invest time to document and analyze the sales process as a means to identify how the process can be improved to support the sales team and achieve sales goals. A Chief Revenue Officer is someone in charge of all your company's revenue streams. They have accountability for driving revenue growth, by leveraging and aligning all revenue-generating departments: Marketing, Sales, and Customer Experience/Customer Success. Certified Life Coach

The Revenue Gap leads to all kinds of life issues and opportunities. I best work with fun, successful people who are feeling “stuck.” Often times they’ve had some success but now they’re feeling like they’re just not sure where they want to go next. Heck, they might even be saying things like, “I’m 43 but I’m not sure what I want to do when I grow up.” Or… “I’m feeling called to something else, but I’m just not sure what that is yet. Here’s the thing… I LOVE to help people like this. My promise to you is that I’ll help. I have a number of free resources I can give. Plus, I can offer a complimentary coaching session. These coaching sessions have really helped people to take that first step towards getting clear and feeling forward momentum again. For some people, that’s all they’ve needed. For others… we’ve decided to work together.

As an accomplished senior executive and proven leader, I have demonstrated success across academia, agriculture, big data, transportation, and retail industries. He has leveraged his extensive experience in business strategy for startup companies, proven a valuable asset for agriculture, technology and service companies of all sizes, bringing meaningful organizational change, process excellence, sales improvement, and technology adoption. Areas of expertise include organizational leadership, go-to-market strategy, strategic planning, customer relationship management, and pricing strategies.

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New book by Doug Warrington 9/25/21

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Doug@mySalesCoach.pro

Chief Revenue Officer, a strategy that will improve competitiveness and increase sales