Chief Revenue Officer
a strategy that will improve competitiveness and increase sales
I show business owners how to increase revenue with sales alignment
The How I help businesses by creating a proven and repeatable sales process, better leveraging technology, and by individually coaching the sales staff. A Chief Revenue Officer is someone in charge of all your company's revenue streams. They have accountability for driving revenue growth, by leveraging and aligning all revenue-generating departments: Marketing, Sales, and Customer Experience/Customer Success.
CRO (Chief Revenue Officer)Some businesses don’t have a sales team large enough to justify a person whose role is to be the sales manager. Often, the business owner or a marketing manager might have to manage the sales team as part of his/her responsibilities. In other cases, it gets delegated to an admin person just because the salespeople need to report to somebody. In more cases than not the business owner is too consumed with running the business to play the role of sales manager. In these cases, investing in a fractional (part-time) Chief Revenue Officer is likely a good investment.
Sales process developmentThe sales process is unique to the business. It is comprised of the following things:• How leads are generated and nurtured through the buying funnel• How, when, and by whom is a prospective buyer contacted• The sequence of the sales meetings• Marketing materials that support sales activities• Administrative support of the sales organizationA good Chief Revenue Officer should invest time to document and analyze the sales process as a means to identify how the process can be improved to support the sales team and achieve sales goals. A Chief Revenue Officer is someone in charge of all your company's revenue streams. They have accountability for driving revenue growth, by leveraging and aligning all revenue-generating departments: Marketing, Sales, and Customer Experience/Customer Success. Certified Life CoachThe Revenue Gap leads to all kinds of life issues and opportunities. I best work with fun, successful people who are feeling “stuck.” Often times they’ve had some success but now they’re feeling like they’re just not sure where they want to go next. Heck, they might even be saying things like, “I’m 43 but I’m not sure what I want to do when I grow up.” Or… “I’m feeling called to something else, but I’m just not sure what that is yet. Here’s the thing… I LOVE to help people like this. My promise to you is that I’ll help. I have a number of free resources I can give. Plus, I can offer a complimentary coaching session. These coaching sessions have really helped people to take that first step towards getting clear and feeling forward momentum again. For some people, that’s all they’ve needed. For others… we’ve decided to work together.
As an accomplished senior executive and proven leader, I have demonstrated success across academia, agriculture, big data, transportation, and retail industries. He has leveraged his extensive experience in business strategy for startup companies, proven a valuable asset for agriculture, technology and service companies of all sizes, bringing meaningful organizational change, process excellence, sales improvement, and technology adoption. Areas of expertise include organizational leadership, go-to-market strategy, strategic planning, customer relationship management, and pricing strategies.